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Re: Pen-testing - pricing model

To: Stefano Zanero <s.zanero@securenetwork.it>
Subject: Re: Pen-testing - pricing model
From: intel96 <intel96@bellsouth.net>
Date: Sun, 03 Dec 2006 13:30:36 -0500
Cc: sami.ghourabi@icn.com.tn, pen-test@securityfocus.com, Chris Stromblad <chris@fragzone.se>
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Stefano,

Yes, I agree that this is very difficult in most cases.   I recently had
to prove that I was better than other bidders jocking to do a global
pentest for a Fortune 1000.  The customer had no idea what the
differences were between a vulnerability test and a pentest.   First, I
had to educate the customer about security testing in general.  Second,
I had to provide the customer with strong references from other pentest
project.  Third, I had to explain why my pricing was up to 11 times
higher than other bidders.  Most of the other bidders were companies
that sell security software and one was a MSSP, who pricing for the
project was ZERO.   The MSSP was also bidding to obtain a 1 million
dollars managed services contract.  Fourth, the customer provide each
bidder a single IP to test.   I was the only one that correctly
identified the OS, web application and vulnerabilities on the system. 
Fifth, I had to provide a sample document, which I refused to do since
even a sample reports can be too detail.

I finally won the project, but only a piece of the overall project.  The
customer gave part to the MSSP who costs were nothing and the rest to
me, but only after I cut my pricing based on the new project details.

The biggest issue that I have in pricing projects today is with the
security software vendors and MSSPs that want to sell their wares to the
customer!!! BUT only after they do a vulnerability test or pentest for
FREE!!!!

Intel96




Stefano Zanero wrote:
>> And lastly  you should always be prepared to negotiate the pricing with
>> the customer.  The customer will always find someone cheaper and you
>> will have to prove why you are better for the extra cost.
>>     
>
> This is very difficult if your customer does not have an exact idea of
> what a pen-test is supposed to be.
>
> What kind of proof would you suggest bringing to help a customer
> understand the difference ?
>
> Stefano
>
>
>   


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